Being an
owner of any application you need to know the best marketing strategies for
your product. Or, else are you are in search of those ways through which some
space can be offered inside your existing apps? Any which ways, your focus
might be on the cost effective plan for your app promotion. You might have come
across the method of cost per install because it is widely used for mobile apps
only.
Concept Of Cost Per Install
This system
works on the process of making payment unless the user installs the app on
mobile devices, after clicking on an advertisement. App
Advertising Services In CPI the download numbers of the particular app
are only charged by the publishers. The motive of this system is to increase
the presence of the application store to the visitors.
There are
many app advertising services which
help in selecting appropriate model for promotion and they are
- Cost per click – In this system the advertisers get payment on every click by the viewer on their ads.
- Cost per action – This method explains when the viewer has completed a designated action recommended by the site for example completion of tasks or tutorial watching, and then the payment is done.
- The system of cost per install depends upon various elements like country, procurement channel, app genre and platform. All these factors help in determining the cost for every download of the app.
How To Plan For New Product Launch Campaign?
You need to
work out hard on your product's uses and facilities; you have to create USPs
for your product. A solid goal should be set before starting the launch
campaign for your product. You have to arrange:
- Press releases
- Testing of products
- Engaging ambassadors for your brand
- Digital platforms
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